For Kara Goldin, developing a drink that helped her to stop drinking diet soda was a personal quest. She was looking for a flavored water that used fruit for taste without having any sugar or diet sweeteners in it. She couldn’t find a drink like this, realized that it didn’t exist, so she developed it. What was born in her kitchen developed into a company and an entirely new category within the beverage industry. Hint started in San Francisco in 2005, and is now the largest nonalcoholic, privately held flavored water in the U.S. today that doesn’t have a relationship with the large soda companies. In addition, it is the largest omnichannel beverage company with more than 50% of its revenue stemming from online sales.

Goldin has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California, one of InStyle’s 2019 Badass 50, Fast Company’s Most Creative People in Business, WWD Beauty Inc.’s Feel Good Force and Fortune’s Most Powerful Women Entrepreneurs. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. 

Previously, Goldin was vice president of shopping and e-commerce at AOL where she helped lead the growth of its shopping and e-commerce business to more than $1 billion in revenue. 

She is an active speaker and writer and in 2017, she launched her podcast, ”The Kara Goldin Show,” where she interviews founders, entrepreneurs and disruptors across various industries. Goldin’s first book, “Undaunted: Overcoming Doubts and Doubters,” published by Harper Leadership, was released October 2020, and is now a Wall Street Journal and Amazon Bestseller.  

Goldin graduated in 1989 with a degree in communications and a minor in finance. She lives in the Bay Area with her husband, four kids and her two Labradors.