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As we settle into 2017, it’s clear that this new year is bringing its share of technology advances. No matter how tech-savvy you are (or aren’t!), your online profiles and your social media presence can be two powerful tools when it comes to boosting your career, as long as you are using them correctly.
This month we’ll delve into the impact of your online reputation, LinkedIn tips and some new, helpful career advice. Online job profiles, like LinkedIn, have been picking up in popularity over the last few years, as have social media accounts. While all these platforms provide easy, accessible information for family and friends, not all of that information is beneficial when it comes to employers. It can often be difficult to separate the do’s and don’ts. The links below explain some of the basics and can help guide you to a happy relationship with your online reputation.
Social media accounts are great: they allow you to catch up with old friends, share exciting personal news and keep up with distant family members. However, they are also hold a huge attraction to potential employers and hiring managers. The reason? According to Jennifer Parris, it’s because these professionals believe your social media profiles portray the real you, not the you on a resume.
“The vast majority of hiring managers will look at your online reputation and social media presence (Facebook, Pinterest, Twitter, etc.) to try and attain a complete picture of you even before they call you for a job interview,” says Parris. The article ties in important background information, tips, and a neat infographic so you can ensure that your online reputation is what you truly want future employers to see.
LinkedIn is becoming a popular, and almost necessary, online tool for job recruiting that provides users with connections to employees from a variety of possible hiring organizations. When scrolling through profiles, you may stumble upon an amazing company, or an amazing person. According to Lily Herman, reaching out as a stranger can actually help make a connection, if done the proper way. Herman offers many tips on how exactly to reach out, and how to determine if you should approach them at all. If you’ve recently found your LinkedIn “crush” that you want to contact about a company, industry or job category - this post is for you.
Yep - this is the third LinkedIn-related link in this month’s roundup, but this networking site contains many opportunities and may even be considered the new “face” of job searching, so it’s critical to learn the best ways to take advantage of it. Daniel Tunkelang, who was director of engineering and data science at LinkedIn, shares “behind the scenes” tips on how to become a power user of the platform, including how to optimize your profile for maximum results.
“The people who read your profile are people who read hundreds of profiles,” Tunkelang advises. “If they don’t see what they’re looking for quickly, they move on to the next one.” This link is incredibly helpful for those who have just started on LinkedIn and are looking to launch their career search on there with some flair, or as well as for professionals are looking to revamp their profile.
Are you tired of the overused clichés disguised as advice that lack dimension, meaning or relevancy? How many times have you heard these phrases?
- “Do what you love.”
- “Success is all up to you.”
- “Don’t show your weaknesses.”
These phrases, while certainly meant to be helpful, are often too vague, or don’t account for specific personal circumstances. Forbes contributor Bruce Y. Lee gives ten of the most common vague and generic “career advice phrases” people offer and counters them with a direct point. If you find yourself exasperated with general career advice, you’ll most likely find this post to be very refreshing.
~Katie Woo, communications assistant, ASU Alumni Association