Bruno Sarda '90 B.S.

Editor's Note: Bruno Sarda, the director of global sustainability operations at Dell, is featured in a profile in the May 2013 issue of ASU Magazine.

Which groups or activities were you most involved in at ASU? What did you gain from that involvement?

Since I had recently moved from France when I attended ASU, I was drawn to groups with an international flavor. I helped create a group named DEX (Dynamic Exchange) that fostered cultural exchanges among American and international students. Also, during my time at ASU, we celebrated the bicentennial of the French Revolution, and I decided to create a club to help commemorate and raise awareness for this important part of European history that was also influential on US history.

These experiences not only sharpened my entrepreneurial skills, but also gave me a much greater appreciation for the beauty and richness that can be found in all world cultures.

Which ASU professor(s) made a lasting impression on you and why?

I have often relied on what I learned from my international marketing professor. He was very engaging and had a unique way of making the subject matter come to life. I distinctly remember when he said, "In the College of Business we're supposed to stay away from sex, politics and religion. But international marketing is all about these three things, as they inform cultural differences that are crucial to understand in successfully marketing on a global level."

How did your education at ASU prepare you for your current job or business?

In my current role, success is predicated on my ability to engage and inspire people and groups across a wide range of geographies and ideologies. The multi-cultural context at ASU helped instill these skills in me early on, and I've been able to leverage them since.

What personal qualities do you think were most strongly developed in you during your years as a Sun Devil?

Starting as a freshman at ASU required me to quickly take responsibility for my own work and actions. I believe my self-reliance, sense of personal accountability and interest in the common good were shaped during my time at ASU.

How have you remained connected to ASU since you left the university?

In the past few years, I have reconnected in multiple ways. I've established an internship program in the School of Sustainability to give students an opportunity to work with me on Dell sustainability initiatives. I also teach as an adjunct professor for the school, teaching a course on preparing for career success. I am also consulting for the Walton Sustainability Solutions Initiatives group, specifically helping design and establish an executive master's program aimed at sustainability professionals.

Why have you chosen to be a member of the Alumni Association? What value does involvement with ASU add to your membership?

I am very proud of ASU's progress over the years, and truly believe in the vision for a New American University. The more I get involved, the more I want to get involved.

What current development at ASU do you find most exciting? Why?

I love the trans-disciplinary approach and the different focus it enables. How can I not get excited about the School of Sustainability, the School of Human Evolution & Social Change, the School for Earth and Space Exploration, the Center for Games and Impact and many other such innovations?

What advice would you give to today’s ASU students?

The three pieces of advice I would give any student today are:

  1. Learn how to build lifelong networks and practice what you learn every day.
  2. Get engaged. There are so many important issues facing our society today, the prize will go to those who are jumping in to work on solutions, not to those safely observing from the sidelines.
  3. Embrace change, embrace ambiguity, embrace complexity. Know how to thrive in the face of uncertainty and help others through it.
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