Sun Devil Dish: June 18, 2010

It’s another busy week as the ASU Alumni Association hosts a number of events, prepares for a big breakfast next week featuring ASU alums and supporters, and cheers on the No. 1 ranked Sun Devils as they prepare for the College World Series.

The week began at a meeting with our magazine printer, Trend Offset Printing. Robert Cao-Ba, Art Director for ASU Magazine, and I met with a variety of representatives from Trend, including Vaughn Dickson, Len Townsend, a proud ASU alum, and our main point of contact Glenda Friedrich. The meeting focused on making enhancements to ensure a quality product for alums to enjoy.

On Tuesday, representatives from 15 academic affiliates who coordinate and organize alumni relations for their respective colleges joined us for a luncheon at Old Main. Much like our chapter leader conference, this was an opportunity for us to let them know about the resources available to them from the Alumni Association – everything from monetary support to help with electronic communication materials for alums from their respective colleges. The event featured the presentation of four awards to the academic affiliates that have contributed to membership acquisition from Homecoming 2008-2009. Academic affiliates with the most gained members included the W. P. Carey School of Business MBA chapter, the Walter Cronkite School of Journalism and Mass Communication, the College of Nursing and Health Innovation, and the College of Liberal Arts and Sciences. Congrats to all and thanks for your efforts in connecting more alums to the Alumni Association through membership.

Several Alumni Association staff members met – as we do on a regular basis throughout the year – to focus on member benefits. At the Alumni Association, we know a majority of our members join to actively demonstrate through affinity to their alum mater, and we like to deliver added value to each one of our members. That’s why we constantly work on adding new and exciting benefits for our members. We’re getting ready to offer a new 25 percent discount on car rental through Avis that also includes a donation from Avis back to us. Now that’s a win-win! We’ve also recently added a new partnership with the Valley of the Sun YMCA so when Alumni Association members join between now and the end of the year, YMCA waives the initiation fee. That’s a $99 value! If you haven’t yet checked out these customized ASU print products – including mailing labels – order between now and Aug. 30 and you’ll receive a 20% discount.

It’s hip, it’s new and it’s trendy just like ASU young alums. That’s why ASYA hosted its Dinner with a Dozen Devils at The Vig – Uptown. Thanks so much to owner and head chef Lenny Rubin – the food was amazing and all who attended got to meet him! We played ASU trivia asking alums to correctly identify Arizona State’s first mascot and the model for Sparky. True Sun Devils know our first mascot was the Bulldog and when ASU converted to the Sun Devils we commissioned an artist to create a new mascot; he used Walt Disney as his inspiration.

It’s officially here – Sun Devil Send-Off season 2010! Our first geographic send-off takes place tonight in Omaha when we’ll introduce seven new incoming ASU freshmen to the ASU family. Alums will be on hand to give these incoming these incoming freshman their first glimpse into life as a Sun Devil and some insight into ASU traditions – whitewashing the A, Lantern Walk, how to make the pitchfork sign, and all the other important things they’ll need to know.

Tracy Scott '88
Walter Cronkite School of Journalism and Mass Communication
Director of Strategic Communication, Marketing and Membership at the ASU Alumni Association